Google AdWords Mechanics

Now that you are well aware of the terminology, let’s start experimenting. You will understand better, if you follow my instructions.

• Open this link in a new page: https://adwords.google.com/select/KeywordToolExternal

• This link will take you to Google AdWords page. Here you can type any keyword of your choice and fill those characters as shown in the box and click on “Get Keyword Ideas”. There will be a list of many words matching your search, showing Competition, Search volume of the current month, Average search volume… Now you have to click on the Show/Hide column, there select “show estimated Ad Position” and “show Estimated Average Cost Per Click”. When you click the later one there will currency set to your country preferences, if you want you change it or just leave it. I would prefer “US DOLLARS” to change click on the type of currency you want and then click “Recalculate”.

• Before you go ahead for bidding the keyword, I would suggest you to pick a phrase instead of a keyword, usually not many would have picked the phrase. So, you can place your own bid even $0.1 per click. Now select the keyword to want to bid for and you will be prompted to signup, go ahead sign up and place your ad wherever you want. When you bid for the keyword you can see the position of your ad more the bid better the position.

• Once done with all these you will get the page where you will have to add heading to your ad and description of your advertisement and destination is the web address where your customer is redirected and the home page that has to be same you cannot redirect the page, According to Google AdWords Policies.