Google AdWords:

Google AdWords is the program from Google where you can advertise your product/website/Scheme. Whatever may be your budget! You can advertise on Google! Advertising on Google is not that cheap, knowing how popular it is! But that is what Google is offering you. This is what Google says but the best part is that, the budget for your advertisement can be fixed by you; Google doesn’t ask you to pay any specified amount. Sometimes you can advertise for almost free, Surprised! Yes it’s true, I will tell you how? but before that you got to understand about Google AdWords completely. Let’s start with an example.

For example: Think you are promoting a health drink, named “Health Dose” now whenever someone types Health drink on Google search bar, there will be lot of sponsored links on the right side of the search list. You would have seen many, if you would have searched something in Google, In case you have not noticed go back and see. Whenever somebody clicks on these Ad’s Google Gets paid.
Now! Hoping that you have seen those links, I will explain the mechanics involved in Google AdWords. The links you see on the right side of the screen, in the search page are sponsored links, are those who pay to Google for being there, in that position. Now to understand, I will introduce you to few terms which are used in Google AdWords

Keyword: Keyword/s is the single word or a phrase which people regularly use to search for the product they want to buy/know about.
For example: Your product is a health drink! Isn’t it. So, when the customer wants to buy a health drink online or wants to know which is better he will type “best health drink”, “good health drink”, “cheapest health drink” and so on… In this example the keyword can be a word like “cheap, good, best...” but this is not specific to your product. The specific one will be “health drink or healthdrink”. Remember keyword can be a phrase also.

Estimated Average Cost Per Click: This is the amount of money the advertiser pays for the each click on their Ad. This you can see in whatever currency you want, just change the currency and click on “Recalculate”

Approximate Search Volume: Is the Average number of people who search for this keyword, it’s the total number of people searching for this keyword. Google will show you the number of people last month and you can also see which month there was maximum search. You can also restrict to particular region(s), if you are planning to direct your ad to particular region(s). Here I would like to mention that this is the number of Total people searched for this particular keyword and not everyone will click on your advertisement but more the number, more the clicks you get. It is all left to you! how you planning to advertise.

Estimated Ad Position: This is the position of ad, in the Google sponsored list for a particular keyword. This depends on how much you are bidding for the keyword and the Quality. Yes, you heard me right! You have to bid for the keyword but I still say that you can advertise for free, in the later sections I will explain how?