Google AdWords is itself the answer for this question, Now that I have already told you how to use the Google Keyword Tool. In this Google Keyword Tool you can search the word which links to your product or the website. Obviously whatever you see in the Google search bar are being paid already.
- If you have a website and you wanna promote it, go for a word which directs towards your website and is the commonly used word for the search. Come on there are millions of people not everyone will use the same word right. Just make use of this.
- Try different combinations of keyword instead of single word. For example: health drink, healthdrink, healthdrinks, health drinks, goodhealth drink, good health drink, good health drink, nutrients rich drink… and so on. You will find a phrase or a word which gets sufficient clicks but no advertisers have bid for the keyword. Pick such keyword, give the lowest bid per click and start posting you advertisement.
- There are some key words like “free, a” are not recognized by the Google search engines, research about such words, which are excluded by the Google Search engines and don’t include in your advertisement.
- Try some slang which is commonly used by the local people, if you are targeting a particular population, this will be very helpful.
- You can also try to include some common mistakes while typing, but it’s purely luck!
- You can choose the option, where you can set your advertisement to be shown only if there is an exact match of the keyword or phrase. I would strongly suggest you to be very specific, do not unnecessarily get clicks.
- You can try to put a Keyword in their language to get your Advertisement clicked more. For example: For Germany use German. For this you need to learn German, should have a very good German friend.
Do not buy a very costly keyword of a lesser price thinking your ad will come. It will come but its position will be very low.
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